The past two mornings, I have found myself walking with some co-workers to 7-11 for a cup of cheap coffee (Starbux starts to weigh on you…or your budget). Once inside, I walked to the coffee bar like I always do, and BOOOOM, make your choice! There were three cups: McCain (red), Independent (no color), and Obama (blue). I had to decide in the store who I was going to vote for, and break the news to all my co-workers. Anyway, once I made my choice, I saw right above the barcode a little message that said, “This is how we count your vote.” I thought, “this is crazy!”, then I thought, “this is genius!”
We all are well-aware by now that the main audience for this election is the working, middle-class, Joe 6-pack. What better way to get a feel for who those people are rooting for then to tag coffee cups at 7-11. WIth my marketing pants on, this is pretty creative. With my middle-class pants on, I’m making a stand. WIth my conspiracy pants on, I’m being watched and tracked in yet another way and I can’t do anything about it because coffee everywhere else is freakin’ expensive. Do not reply to this post with any comments about pants.
Never underestimate the power of a solid social network. Recently I have been involved in using facebook, lovingly referred to as fbook, to spread the word about the place I work, the church I go to, and even some personal stuff.
I decided I wanted to try and get some more people to visit my blog as well. My other blog – dustin reynolds – (for those of you that know it exists), gets very little traffic, but I tend to post more though-provoking/thinking junk on that one. I posted a link to my facebook a couple days ago about a new post I had, and BOOM, like that I had the greatest number of visits to my site it had ever seen (confirmed by the stats provided by wordpress), all of which the referring domains were facebook.
Anyway, I thought that was pretty sweet.
A friend shared this with me today, so I thought I would post it for those predestined folk who read this blog. It looks like you get a free Disneyland ticket on your birthday in 2009 if you register with the site. I think its definetly worth it, especially if you already have an annual pass. Click on the picture below to go to the site and sign-up. For those of you with kids, you can register them as well as soon as you create an account for yourself. Enjoy!
A couple months ago, I read an article about Microsoft donating about $350 million dollars to a company called Crispin. By donating, I mean they paid them to revamp their entire marketing strategy because of the expense ($550 million) failed Vista campaign. This ad agency is know for its “Big King” Burger King invention as well as the edgy “Truth” campaign against big tobacco.
The agency went to the extreme of having all its designers move from Mac’s to Pc’s so that it could get the full experience. They needed to know what it was that was attractive about the system, what they could sell.
I believe this is the second commercial in the campaign, the first being the Jerry Seinfeld (which was not so good but definetly a step in the right direction). After this, I would not be surprised to see Apple do something a little different with their campaigning. My guess is that they move into highlighting the strengths of their platform, the types of people that use Macs, and focus more on the “Why a mac” question.
I love Macs and thats what I use, but I dont have any vendetta to uphold against PC’s, so here is a link to the new commercial.
As my wife pointed out to me tonight, “wow, that guy in ‘Once’ really looks like Kyle.”
Check this out:
This may either be 1) Kyle and what he was actually doing while he was in “Germany”, 2) his brother the movie star he neglected to tell anyone about, or 3) his non-blood related twin.
So this weekend I went surfing and it was awesome [see Arnold’s video on my facebook for more information]. On the way home we thought, hmmm, food sounds good, let’s have some. We finally locate the hidden Avery Parkway In-N-Out that has somehow alluded us for so long and thus begins the ordering:
Scene: Drive-thru at In-N-Out, In-N-Out lady standing at the passenger side window of the car
In-N-Out Lady: Welcome to In-N-Out, may I take your order?
Arnold: [Leans over to make eye contact with In-N-Out lady] Yes…I’d like an In-N-Out please
[Lady smiles awkwardly followed by Arnold smiling awkwardly]
Arnold: Oh my gosh [looking stunned and at a loss for words while Dustin giggles in the seat next to him, the seat between the In-N-Out lady and Arnold]
In-N-Out Lady: Its ok, it happens all the time
In-N-Out Lady: Yeah [Smiling and nodding]
Arnold: Oh ok, then I’ll have a double double with no onion
Really funny in the moment, I mean common, who goes to In-N-Out and asks for an In-N-Out?
Anyway, Im sure I will find a way to spruce this up a little.
If you haven’t discovered Pandora yet, you are in for a great surprise. One of my favorite sites, it allows you to type in whatever artist you are in the mood for hearing, allowing it to create a playlist or “channel” for you of other artists that have the same sound.
For example, if you type in John Mayer, you will hear John Mayer, Dave Matthews, maybe even some Snow Patrol or Mat Kearny.
If you are tired of just listening to online stations at work, check out this site, its pretty sweet. It does seem to suck up some bandwidth though, sort of like youtube, so just close it out for 20 minutes or so if people start complaining about how slow the internet is today.
Lastly, just save yourself the frustration and register as soon as you decide you like it or it will keep asking you to register which, lets be honest, is really annoying.
I have been checking out a lot of blogs lately, specifically one by Chris Brogan. I found a useful tool on his site where I can have his blog delivered to my email each time he posts, and I dont even have to go there!
Wow, you know are getting lazy when you dont even want to click on a bookmark. Anyway, I figured I would add the feature to my blog as well and try it out. If you look to the right, underneath “search”, you will find a link that will allow you the priveledge of having my blog delivered straight to the email address of your choice. I know…amazing. Here is a free shoutout to feed burner…